SMITHEREENES

Yes, “Smithereenes” is spelled wrong 🙃 but from the very beginning, we’ve done things our own way. (To learn more on how not to run a business, see our blog post coming soon.)

Smithereenes began in 2010, a few years after the Smith sisters graduated from film school. While navigating post-college life as artists in New York City, they learned about the very real issue of human trafficking happening right in their backyard. They couldn’t stay on the sidelines. With little more than their pens, paper, and the generosity of friends, they started putting their illustrations on greeting cards to sell, donating proceeds to organizations on the frontlines. It was win-win-win: form, function, and a force for good.

Over the next five years, Smithereenes popped up at local craft fairs as a seasonal card company before taking a long hibernation while the sisters pursued their creative careers.